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“Recycle” Your Gala

April 29, 2015
At Mitch-Stuart, Inc., we like making non-profit fundraising auctions easier. Whether it’s offering great charity auction travel packages to organizations on a consignment basis or setting up a group with our partners to help with everything from running the auction to collecting bids, we want to help make event planners’ lives simpler.

One of the best ways to make the year-over-year process of pulling off fantastic non-profit fundraising events less stressful is to avoid reinventing the wheel. Each year, there are several major decisions that an organization has to make in terms of promotion, of theme and even of location. But why go through all the effort to do that each year, when you can make the same decision work for years to come? Here are three ways in which a recycled idea can make the yearly work of planning that gala a little easier.

A Visual Brand:
Yes, you can certainly use your organization’s logo on promotional materials for your gala event. But developing – and then reusing – a special image for posters and flyers about the fundraiser not only pops off of advertising, it also lets donors and supporters know that something special is about to occur. It separates this one event, this one moment, from all the other marketing collateral you might send over the course of a year.

Go All-In on a Theme:
Developing a “brand” for your event can save a lot of effort each year. If your home city knows that, each spring, you’ll be throwing a beach party by a local pool, or that ugly sweater parties around Christmas are your thing, then crowds will be on the lookout for the yearly invite. And don’t worry about being repetitive: There are countless variations on a theme that can differentiate this year’s event from prior editions. For example, if you’re throwing a “casino night,” gambling in Las Vegas is very different from the gaming of, say, the French Riviera. Both, however, will utilize the same basic equipment (roulette wheels, poker tables, etc.) and fall under the umbrella of what you’ve established your event “brand” to be.

Lock Up the Location:
In some cases, the venue for a charity event is as iconic as any theme and as dazzling as any auction item. If your non-profit has found a home for its gala fundraiser in a historic, grand or just special location, there’s no need to shop around every year. Make your event into THE event at the historic opera house, mansion or even park picnic area. Giving predictability to a gala’s location can help brand your fundraiser in the public’s mind, and make people from the outside want to find out about that “great night out” that happens in that gorgeous venue each year.


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More Vendors, Less Work

April 22, 2015
There are seemingly a thousand moving parts when it comes to a non-profit fundraising event, from catering to theme selection, from invitations to decorating and from entertainment to auction set-up. Getting a gala off the ground and ready to entertain guests can be a tremendous amount of work.

Mitch-Stuart, Inc. certainly knows how to help provide your charity event with no-risk auction travel packages that can add the “wow” factor to any gala. But did you know that our network of partners can help make the burden of planning and pulling off a fundraiser easier in several other ways as well? One call to us can get the ball rolling on…

Filling out the auction list:
Obviously, we can send your donors on once-in-a-lifetime adventures from Boston to Bali, and to events like the Super Bowl or the Tony Awards. But our partners at Grandstand Sports and Memorabilia® can add more lots to your auction, with everything from sports gear to platinum record plaques and rare film items, signed and presented with certificates of authenticity.

Getting the biggest bids:
Yes, you can get a volunteer to act as auctioneer over the course of an evening. Yes, they can get to live out their dream of saying things like, “I see $500, I see $500, can I see six?” as quickly as possible. But if you do, you will be leaving money on the table. A good auctioneer is like a good emcee or host: You may be able to do without one, but you’ll notice their absence. For more, check out our blog post with reasons to hire a professional auctioneer.

Organizing the auction:
So you’ve got a list of items, you’ve got people who want to bid on those items and you’ve got someone to sell them. Who’s going to be in charge of collecting payments and distributing the items? Don’t make a volunteer sit in the back of the room with a credit card reader attached to an iPad, swiping cards and handing out envelopes with certificates. Leave that to a company like GiveSmart™, which along with mobile bidding (another item to incorporate into your auction with little effort!), also offers “check out” services. Allow winners to pay without standing in a long line at the end of the evening, and know immediately who has paid and who hasn’t.

Want more great tips on how to get help planning and running your gala auction? Reach out to a Mitch-Stuart, Inc. expert today!


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Supporting Without Attending

April 16, 2015
We at Mitch-Stuart, Inc. love a fancy party. We love the gala atmosphere, the food, the camaraderie and, of course, the bid-inducing non-profit fundraising travel packages available for auction. And we especially love the results of fancy parties for our customers: Fundraising success, translating into money going toward worthy causes.

But we also recognize that not everyone feels the way we do about galas and other events. Whether it’s scheduling, geography or just a really good night of television, some supporters won’t be able to make it to your charity fundraising night. The good news: It’s still possible, thanks to technology, to keep those donors engage and involved in your big night. Here are some examples:

Mobile Bidding: Yes, we love it when two people in the same room bid each other up (over and over again!) over a special trip or other auction item. But the more people who have the ability to bid, the more bidders will actually put money on the line. Companies like Mitch-Stuart partner GiveSmart® allow your auction to be open not just to those at the gala, but to those all over the world.

Go Digital:
Is the head of your organization giving a “state of the charity” speech? Have you scheduled an amazing, inspirational keynote speaker? Make sure to get a good quality recording of the address – even if it’s a one-camera shot from a table on the gala floor. With a quick upload to YouTube, you have another reason to send an email to your donors and supporters, and one more reason for your supporters to be thinking about you.

Participate Without Participating: For donors who can’t be there live, there are ways of allowing them to support you in advance. Whether it’s the chance to save a “virtual seat” (have a table set up in the back with name placards for donors who couldn’t attend), the opportunity to put their name on something (a special cocktail, perhaps?) or even letting them buy mementos from the night, there are plenty of ways for a traveling donor to still be an active donor.

Just make sure to send the absent supporters lots of photos.


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Spring Into a New Trip!

April 07, 2015
At Mitch-Stuart, Inc., we’re proud of the catalog of non-profit auction travel packages that we’ve put together over the years. Whether it’s a deli tour of New York, a trip to the Masters or even a stay at a castle, we’ve got something for every donor’s desire.

Still, every few months we get the chance to try and one-up ourselves, to create great new options for charity organizations to add to fundraising auctions and give supporters those once-in-a-lifetime opportunities. What’s new for the spring at Mitch-Stuart?

  • Three new trips take advantage of the dollar’s current strength against the Euro by taking donors across the pond: Look for great food and flamenco dancing in Barcelona, wine and treats in Tuscany, and luxury in London.
  • Lots of “normal” trips involve tour boats. Very few, like our travel package to San Francisco, involve a hands-on sailing experience aboard an America’s Cup yacht. For those who have fantasized about taking to the open seas – or just want a good excuse to wear a captain’s hat – this is the chance.
  • If you think your donor base could use chances to de-stress, we’ve got both domestic and international opportunities to do so. Send supporters on a wine tour through Napa Valley by horse and carriage (much less stressful than driving!) and keep them in the States, or fly them overseas to Bali, an in-demand destination, and let them find bliss on the sand of Sanur Beach or in a truly indulgent villa (set up for ten guests!) with a private chef and barman.
  • New ways to see two of our favorite U.S. destinations: Send friends of your organization to Miami Beach and put them up at the Art Deco boutique Courtyard Cadillac Miami Beach/Oceanfront Hotel, or put them in the middle of it all at the Grand Hyatt in Times Square, with passes to see everything via the popular Gray Line bus tour.
  • And two more opportunities to run screaming from this winter’s chill, with adventure in Nassau and an all-inclusive stay in Jamaica. Whether it’s drinks in Montego Bay or a spa day at Baha Mar, shoveling snow will be the furthest worry from your donor’s mind while warming up in the Caribbean.
These trips, along with scores more, can be found in the spring version of the Mitch-Stuart, Inc. catalog. Reach out to one of our Travel Experts for more information and to find out how to add that “wow factor” to your fundraising auction!

Tuscany
America’s Cup yacht in San Francisco
Bali
Miami Beach


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Trip of the Month: St. Thomas

April 01, 2015
Mitch-Stuart, Inc., is the industry leader in non-profit auction travel packages, with a world’s worth of options from which to choose – from Boston to Bali, from Las Vegas to London and from Palm Springs to Paris. With such a massive catalog, choosing a trip to offer to your donors at your gala fundraising auction can seem overwhelming, so each month we’re going to highlight a top-selling adventure available through Mitch-Stuart, including its accommodations, its draws and ways that we can even sweeten the deal.

The Trip: All-Inclusive Fun Under the Sun – Island Style!

The Destination: St. Thomas, US Virgin Islands

The Reason: After a tough winter across much of the country, anything with a beach view is going to get the attention of a prospective bidder/donor. And there are few places that scream “beach view” quite like the Caribbean.

The Hotel: The all-inclusive resort Bolongo Bay Beach Resort caters to almost every whim of its guests. A regular fixture on “best beachfront hotels” lists, Bolongo Bay offers gratis meals and drinks – yes, unlimited cocktails – to those staying on the property. This means everything from eggs and OJ in the morning to lobster and wine in the evening is pre-paid. There are no pockets for your wallet in those swimming trunks anyway.

The Add-Ons: Lounging on the beach all day while sipping colorful frozen drinks is one way to do a trip to the Caribbean. But another is to get active – and this package includes an introductory SCUBA lesson in the Bolongo Bay pool, along with a half-day snorkeling trip for an up-close-and-personal encounter with the local turtle population.

…And More!: St. Thomas is known to be the most cosmopolitan of the Virgin Islands, and there’s as much to do here as any other part of the Caribbean. The Mahogany Run Golf Course features a three-hole run called the “Devil’s Triangle,” which awards a certificate to any player who can simply get through them without taking a penalty stroke. After 18 holes, it might be time to get a massage; there are day spas all over the island for relaxation. And though the resort dining is spectacular, those looking to head off into the island for different fare can look up Old Stone Farmhouse, where diners meet with the chef before the meal to prepare their own, personal menu.

Want to find out more about this trip? Want to get the rundown on the rest of our catalog of once-in-a-lifetime travel packages to offer your donors? Reach out to a Mitch-Stuart Travel Expert today.

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