Take this quiz to test your direct marketing IQ:
1.	Short letter copy is better. Nobody reads those long letters, and in this fast-paced world, you have to keep it simple to grab people’s attention. True False
2.	Every direct mail package needs some kind of brochure to tell our organization’s story. True False
3.	Offering a premium or gift usually lifts response to direct mail packages. True False
4.	It’s always best to use first-class postage. True False
5.	Direct mail copy should use short sentences, short paragraphs and simple words, even if the audience is highly educated. True False
6.	Using photographs on direct mail letters is not a good idea. True False
7.	Including a “lift note” can improve response by 20% or more. True False
8.	“Cool” colors – blue, blue-green, gray and the like – work best in direct mail package design. True False
9.	Direct mail letters should be signed by the organization’s Board President. True False
10.	You don’t have to include a reply envelope in packages mailed to your donors/members. True False
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