“I just want to write you a congratulatory note regarding the American
Airlines miles program. Over the past two years, using miles as a premium
data enhancement has dramatically improved our direct mail results.
The response rate when testing offers of miles versus no miles have
increased on average by 50% and our average gift amounts have doubled.
With this continued success, Habitat for Humanity has been able to build
more homes to help those in need.”
Ann Kone
Executive Director
New York City
Habitat for Humanity |
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Put American Airlines AAdvantage® Miles to Work for
Your Organization
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American Airlines AAdvantage® miles are an
excellent way to reward your donors, members and
volunteers. Why? Well, ask yourself this: what makes for
an irresistible incentive? For starters, how about one
with universal appeal? AAdvantage® miles may lead to
something everyone wants – a vacation.
AAdvantage® miles cost just pennies, yet deliver huge
returns. A minimum order of AAdvantage® miles will get
your program in motion. You’ll find AAdvantage ® miles a
flexible and appealing incentive that can help you
accomplish a wide variety of objectives:
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Acquire new donors – new
donors may earn AAdvantage® miles through direct mail,
attendance at special events or during face-to-face
solicitations.
Create loyalty and retain existing donors –
existing donors may earn AAdvantage® miles for repeat
contributions or because they meet a special giving level.
Increase frequency of gifts – existing
donors may earn AAdvantage® miles for their frequent
support of your organization or to accelerate their pledge
payment.
Motivate and recognize lapsed donors – past
supporters may earn AAdvantage® miles by renewing their
commitment to your organization.
There are two great ways to distribute AAdvantage® miles –
an electronic product and a voucher product. Choose the
one that best suits your distribution needs.
Electronic product: distribute AAdvantage® miles
online
What could be easier? Simply capture your donors' full
names and AAdvantage® numbers and award AAdvantage® miles
via the AAdvantage® Participant Online System.
Voucher product: distribute AAdvantage® paper
mileage vouchers
Provide your donors with paper mileage vouchers, thereby
eliminating the need for you to capture their AAdvantage®
numbers.
Marketing with AAdvantage® Miles
As a program participant, your organization may be
eligible to participate in certain AAdvantage® program
marketing channels such as AAdvantage e-Summary statement
messages or AAdvantage eNewsletter provided space is
available. Design your marketing materials and obtain
approval from American Airlines regarding proper trademark
and disclaimer use.
Why not contact Mitch Stuart for more details about the
American Airlines AAdvantage FundraisingSM program?
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